Brand Strategist · Entertainment Executive
I don't manage artists. I build empires.
Now accepting clients
Brand Audit Session
A focused 60-minute deep dive into your brand, positioning, and the gaps costing you deals, bookings, and income.
$497 · Limited spots available
Book Your Audit → See All ServicesAbout
NiCalé Cruz is a Billboard-recognized music executive and brand strategist who has spent 20+ years in the rooms most people only read about. She built her reputation managing Billboard-charting talent, negotiating major brand deals, and positioning artists for careers that outlast the spotlight.
As founder of OYB Agency® (Own Your Brand), she works with artists, entertainers, actors, and public figures who are ready to move beyond talent — into true ownership, strategic positioning, and legacy.
She's not a coach. She's not a manager. She's the woman you call when you're serious about building something that lasts.
"I wanted an Afro-Latina woman to obtain goals others said she couldn't — because having a multicultural perspective brings diversity and expands opportunity."— NiCalé Cruz · Cosign Magazine, #12 of 1,000
Work With Me
A focused 60-minute session where we dissect your brand, identify what's costing you deals, and map out exactly what needs to change.
$497
A deep-dive into your brand, positioning, income streams, and 12-month roadmap. For artists and creatives ready to make serious moves.
$997
Ongoing brand strategy and advisory for entertainers building long-term. Monthly calls, real-time guidance, and direct access to NiCalé.
$2,500 / month
Who This Is For
You're releasing music, building a following, but deals aren't coming and your brand isn't converting. You need someone who knows the industry from the inside.
Your career is shifting — new chapter, new ventures, new brand. You need strategic repositioning so the industry sees you the way you see yourself.
You're building something beyond performing — a business, a movement, a legacy. Your brand strategy needs to match your ambition.
You've built followers, credibility, and content — but you're not converting it into real income. Let's fix the strategy and open the revenue streams.
What Clients Walk Away With
"Went from unsigned and invisible to positioned for a label conversation within 90 days."
Brand audit + repositioning strategy. Changed artist's online presence, pitch deck, and booking approach entirely.
Independent Artist"Finally understood what I was worth — and stopped taking deals that didn't reflect it."
Strategy session focused on brand valuation, deal negotiation framing, and long-term positioning for a touring artist.
Touring Performer"She saw the gaps I couldn't see. Now my brand is generating income I wasn't leaving on the table."
Retainer client. Ongoing guidance across brand, content strategy, partnerships, and new revenue stream activation.
Entertainment FounderAs Seen In
Ready to Build
Pick the option that fits where you are right now. Every engagement starts with a conversation — because the right strategy depends on knowing your situation first.
Book Your Session →Questions first? Email hello@nicalecruz.com